There are two types of directory submissions, automated or manual. Automated or semi-automated directory submission is done with software. Manual submissions are manually submitted by a human, which is a much longer process than the automated one, and requires more time and effort. However, manual submissions are proven to offer more beneficial results.
The sole purpose of directory submissions is to obtain back links to your website, but what exactly are they? They are links on any website which points or directs the customer back to your website. Big search engine companies like Google and Yahoo count the total number of back links that you have in your website before considering your rating. Thus, the more back links you have the higher your website will appear on a search engine result page. Similarly, these links are what search engine bots, crawlers and spiders look for when a search phrase matching yours turn up, as we shall see from the rest of this article.
This is how to get your website indexed by search engines
Search engines crawlers and spiders search the web for new sites that come up every day. If you have a new site and you want search engines to know of its existence, then there could not be an easier and better way to let a search engine know than having it find your site through links in various seo-friendly directory sites.
One way links can grow heaps of improvement in search engine rankings
Most directory sites provide one way links, which is extremely beneficial from the SEO aspect of your site. Search engines give importance to the number of inbound links to your site when ranking it for a given position during search and one way links are thought to be valued more than reciprocal links (links exchanged with other sites). Thus, directory links can help give a boost to your SEO efforts by providing one way links, which in turn improve your search engine rankings.
You can target specific keywords and phrases for your website and your business
Most directories allow you to provide a link with keywords describing your site. It is not easy getting links to your site with the keywords you want and web directory sites serve as the easiest medium for getting such links. Getting links with targeted keywords or phrases can have search engines favouring your site over others when ranking for the given terms.
Driving traffic towards you
There are not many web directory sites that can provide traffic for your site that would number in the hundreds per day but there are a few directories that are known to give some traffic (albeit very little) to sites in certain categories. It is still traffic nonetheless, and it is part of the benefits of directory submissions.
Many SEO friendly directories are free to submit to
Given the fact that most web directory sites free to submit to, it makes business sense to having your site listed in as many SEO friendly directories as possible. After all, you will not lose anything for doing so.
Submitting to web directory sites can be a time-consuming process though and finding the right web directory sites to submit can take quite a bit of effort. To save yourself the trouble, you may use a quality seo directory submission service like ours to get your site submitted to all the top quality SEO friendly directories out there. We have a sizeable team of directory submitters who are well-trained in submitting to web directories.
If you are serious about improving your business and feel you perhaps do not have the time or the expertise to be successful with directory submission then you should definitely look further into the options these professionals have to offer. You will probably be surprised at the benefits you can receive for your business by taking on their services.